Founding Price — Limited Time: Normally $397 — Get for $157 60% off today!

Get your custom Positioning & Conversion Map and finally know exactly how clients happen in your business.
In this done-for-you strategic map, you'll get your positioning clarified, your offer structured, and a full conversion page blueprint, so you stop guessing and start converting attention into clients in 5 business days or less.
What you get: A custom PDF Strategic Map, built around your business
Plus: A personal Loom walkthrough so everything clicks instantly
Delivered: Straight to your inbox within 5 business days
Limited-time Only :
Only $157 Today
Positioning Foundation ($97 value)
Core Messaging Framework ($97 value)
Offer Direction & Clarity ($97 value)
Client Pathway Map ($97 value)
Conversion Page Blueprint ($147 value)
Strategic Notes — custom to you ($97 value)
Next Steps Direction ($47 value)
BONUS: Personal Loom Walkthrough (5–10 mins) ($97 value)
Total value: $776
Today Just $157

If you're posting, showing up, and doing the work — but still not getting consistent clients — the problem isn't your effort. It's that people don't have a clear path to buy from you.

Positioning Foundation
Who you help, what they struggle with, and how you're different — the lens everything else is built on. ($97 value)
Core Messaging
The exact words your audience instantly understands — so they don't "kind of get it," they immediately get you. ($97 value)
Offer Direction
Your offer made simple, structured, and easy to communicate. No confusion. No overthinking. ($97 value)
Client Pathway Map
A visual breakdown of how clients move from content to conversion — so you stop relying on posting and start building a real system. ($97 value)
Conversion Page Blueprint
The exact page structure your business needs — Hero · Problem · Shift · Offer · Process · CTA. Even without a website, you'll have the blueprint for one. ($147 value)
Strategic Notes
What's holding you back, what to fix first, and what to stop overcomplicating. Written specifically for you — not a template ($97 value)
Next Steps Direction
Exactly what to do after receiving your map — sequenced and clear. No guessing, no overwhelm. ($47 value)
Personal Loom Walkthrough
A 5–10 min personal video walking you through your entire map so everything clicks instantly and you know exactly how to apply it. ($97 value)
Total value: $776
Today Just $157

Jerlyn created something I genuinely love — the design is thoughtful, intentional, and exactly right. She does incredible work, and it shows.
- Mark Watrous


Jerlyn took time to understand the vision behind my work and asked sharp questions that helped me clarify what truly mattered. Complex ideas became clear, and the final result feels elegant and fully aligned.
- Siobhan M. Hanley


The balance between visual presentation and messaging feels completely aligned with the vision for Absolute Leadership. Jerlyn has a clear flair for both design and creative structure — and the quality of her work shows at every stage.
- Chris D'Souza

I built Jerlyn & Co. on one belief, clarity must come before execution. Most coaches and consultants I work with aren't struggling because they lack expertise. They're struggling because they lack structure.
My work sits at the intersection of psychology, strategy, and design which means I don't just build things that look good. I build things that are aligned, intentional, and built to convert.
If you're ready to stop guessing and start building with clarity, you're in the right place.

No. This is designed for coaches both with and without a website. The Conversion Page Blueprint actually helps you understand exactly what your first page should look like — making it the ideal step before you build one.
No. This is the strategic foundation that should exist before branding or design begins. It clarifies the thinking behind what gets built. If you invest in full branding first, you risk building on unclear positioning — and that's expensive to undo.
Indirectly - yes, significantly. Once your positioning is clear, content becomes easier and far more intentional. You'll know exactly what you're saying, to whom, and why. The guessing stops.
Both. It's designed for coaches at any stage who are ready to stop guessing and start structuring their client path properly. Emerging coaches get their foundation. Established coaches get aligned systems.
You'll have clear direction on your positioning, messaging, offer, and conversion structure — and you'll know exactly what to do next. If you'd like support building it out properly, there's a natural next step forward. But this alone gives you the clarity and direction to move with confidence.
This is the founding price set intentionally low to work with early clients and build proof. Once results are in, this moves to $397. If you're reading this now, you're getting this at the best price it will ever be.